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Privacy Policy & Cookies

To ensure the complete functionality of the websites, TheBestPrices or third parties listed below save cookies on the customer's device. The online shops that are listed with TheBestPrices may also use cookies once you have accessed their websites. More information can be found on the respective shops' websites.

A cookie is a small text file that collects information about the use of a website. These cookies do not contain any personal data, cannot be identified as any specific person, and as long as not otherwise stated, are automatically deleted within two years. This data is not merged with any other data sources.

It is also possible to use the websites without cookies. You can disable or restrict cookies to certain websites via your web browser's security settings or set the browser to inform you as soon as a cookie is sent. You can also delete cookies from the hard disk of your device at any time via your browser. TheBestPrices will subsequently inform you of individual cases where cookies are used. Each third party will include a link enabling you to block the use of cookies (Opt Out). However, such an opt out will no longer remain valid once you have deleted the cookies saved on your device. Every device requires a unique address in order to enable the transmission of data via the Internet - referred to as the IP address. The workings of the Internet therefore ensure that each IP address must be saved for a short period of time. No individual can be recognised from a full IP address without disclosure from the service provider and such disclosure is only permitted under particular circumstances as determined by a court of law. TheBestPrices will inform you in unique cases where IP addresses are to be processed further.

In order to satisfy the legal requirement for documentation of your consent to receiving emails from us, TheBestPrices saves the IP address used when you register for our services.


Cookies used by TheBestPrices can collect information about browser type and version, screen resolution, current and former display type, URL clickstream (the order of TheBestPrices sites recently visited), time spent on the websites, the reference in our database to the products/offers in your Favourites List and the cookie number. Personal information referring to names, addresses or email addresses will not be collected. The cookies from TheBestPrices will be recorded for a maximum of two years, and only 90 days for the reference to Favourites, provided that you don't delete the cookies prior to this. Products that you have recently viewed on TheBestPrices are displayed under the tab 'Recently viewed' provided that your browser supports the storage of information on your device (so-called Browser Local Storage) and JavaScript is activated. You can empty this list at any time by deleting the history in your browser.


TheBestPrices also uses the cookie-based analytics service of the provider Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin, (hereinafter also referred to as "Webtrekk"). This data is summarised into statistical reports about how the websites are used in order to optimise the websites and provide other services related to the use of the websites and the Internet. The data is only transferred to Webtrekk. Data recorded for the purpose of webtracking include request (file name of the requested file), browser type/version, browser language, operating system being used, internal resolution of the browser window, screen resolution, JavaScript activation, Java on/off, cookies on/off, colour depth, referrer URL (URL of the previous page you visited), IP address (is anonymised and deleted immediately after processing), time of accessing the site, clicks and if applicable, content entered in forms. If you do not consent to the collection and storing of the aforementioned data by Webtrekk, you can prevent it at the following webpage: http://optout.webtrekk.net/?r=https://www.webtrekk.com/en/index/opt-out-webtrekk/opt-out-registered/


TheBestPrices uses Optimizely, a web analysis service provided by Optimizely Inc., 631 Howard Street, Suite 100, San Francisco, CA 94105, USA (hereinafter referred to as "Optimizely") based on cookie technology. The information gathered by the cookies about your website use will normally be transferred and saved to an Optimizely server located in the USA. Your IP address will be truncated by Optimizely beforehand within EU member states or other countries party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to an Optimizely server located in the USA and truncated there. Optimizely is commissioned by TheBestPrices to use the information to analyse usage of the website and to create reports about website activity.

The IP addresses collected by Optimizely via your browser will not be merged with any other data from Optimizely. You can deactivate tracking by Optimizely at any time (thereby also disabling the capture of data by Optimizely via cookies on your use of the website - in addition to your IP address - and thus the processing of this data by Optimizely) by following the instructions at https://www.optimizely.com/opt_out.

Google AdSense

As far as Google AdSense, an ad service provider by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as "Google") places ads on the websites (text links, banners, etc.), your browser may save a Google or third-party cookie. The information saved on the cookie can be recorded, collected and analysed by Google or other third parties. Furthermore, to collect information about web browsing activities Google AdSense uses so-called "WebBeacons" (transparent image files), that enables tracking, transferring, collecting and recording of users' navigation through websites. The tracking information generated through the cookie and/or web beacon about your use of the websites is transferred to a server owned by Google in the USA and stored there. Google uses this information for the purpose of evaluating your user patterns relating to the AdSense ads. Google may also transfer this data to third parties where required to do so by law or insofar as third parties have been commissioned by Google to process this data. Google states that it will not associate your IP address with any other data that they hold. Further information and the option of opting-out of this advertising is available at the following link: https://www.google.com/settings/u/0/ads/anonymous?hl=en.

Google Analytics

TheBestPrices uses Google Analytics, a web analytics service provided by Google. Google Analytics also uses cookies, which enable the analysis of the user's navigation through and use of the website. The data generated by the cookie about your use of this website (including your IP address) is generally transferred and stored on a Google server in the USA. TheBestPrices has activated IP anonymisation on the websites via the supplemental code "gat._anonymizeIp();" so that Google will truncate your IP address (known as IP masking) within Member States of the European Union or other parties to the Agreement on the European Economic Area. In exceptional cases only, the full IP address will first be transferred to a Google server in the USA and then truncated there. Google will use this information on behalf of TheBestPrices for the purpose of analysing your use of the website, compiling reports on website activity for TheBestPrices and providing other services relating to website and Internet use. Google may also transfer this data to third parties where required to do so by law or insofar as third parties have been commissioned by Google to process this data. Any information that Google receives within the scope of Internet-based advertising and from third party providers (e.g. demographic characteristics, gender and interests) could also be included in the cookie information. Google offers a Google Analytics Opt-Out Browser Add-on, which prevents data from being collected by Google Analytics and processed by Google. This add-on can be downloaded and installed at the user's own risk here: tools.google.com/dlpage/gaoptout?hl=en

Further information is available at: https://www.google.com/analytics/learn/privacy.html (general information on Google Analytics and privacy protection).

Google Conversion Tracking

As an advertising client of Google AdWords, TheBestPrices uses its Conversion Tracking. Through this, Google adds a cookie whenever a customer reaches the websites via a Google advertisement. These cookies lose their validity after 540 days and cannot be used for personal identification. Each user of AdWords receives a different cookie so that the cookies cannot be traced via the websites of AdWords users. The information which is collected with the help of these conversion cookies is used to create conversion statistics for users of AdWords. No information, however, is collected that could enable AdWords users to identify customers. Further information about Google's privacy policy can be found here: https://www.google.com/policies/?hl=en. Users can also, either completely or in part, deactivate or opt out of Google Adverts by going to the following web address: https://privacy.google.com/?hl=en#google-experience.

Google Tag Management

TheBestPrices uses the Google Tag Management with which tracking pixels from third party providers that are named here are loaded onto the websites. This is carried out anonymously with pseudonyms as described above and below. The information gathered is impersonal and can be used by TheBestPrices and its partners.

The tag manager tool itself (which deploys the tags) is a cookie-less domain and does not collect any personally identifiable information. The tool instructs other tags to fire, and these other tags may collect data. This data is not accessed by Google Tag Manager. If users have opted-out at the domain or cookie levels, they will stay opted-out for all of the tracking tags deployed using Google Tag Manager.

Further information can be found here: https://www.google.com/analytics/tag-manager/faq and https://www.google.com/analytics/tag-manager/use-policy/


In certain Internet pages, TheBestPrices publishes adverts from third parties that have been made available by Criteo SA, 32 Rue Blanche, 75009 Paris, France. The purpose of these adverts is to provide our users with more content that is relevant to that which the respective users have recently viewed. The adverts displayed will be controlled and provided exclusively by Criteo both in terms of content and on a technical level. If the user has not opted out of this service (see below), the selection of adverts displayed is based on the content that the user is viewing at the time or has viewed recently on the relevant websites. Criteo states that it will only collect anonymous data.

In the same way, TheBestPrices uses Criteo to publish adverts on the websites of third parties and emails of third parties (https://emailprivacy.criteo.com/gb/index.html) in order to connect with former customers. The identity of the customer will remain unidentified with a pseudonym being used to recognise the former customer. This takes place on various devices by means of an encrypted (indecipherable) email address. Cookies are stored for 180 days. More information can be found here: https://support.criteo.com/hc/en-us/articles/202427141-Cross-Device-Implementation

More information about the collection and processing of usage data and other data is provided by Criteo, as the responsible company, in its privacy policy which can be found at http://www.criteo.com/privacy. On this page you also have the option of withdrawing consent to your usage data and other data being used by Criteo for specific purposes (under 'User Choices', click 'Opt-out'). Adverts will then no longer be based on usage data collected by Criteo.


TheBestPrices publishes adverts on websites of third parties and third parties publish adverts on TheBestPrices's website via the service provider Digital Window Ltd., 5th Floor 2, Thomas More Square, London, E1W 1YN United Kingdom (hereinafter "affiliatewindow"). In order to measure their respective marketing success, these adverts use cookies that do not collect any data that would facilitate personal identification. The cookies can be blocked in your browser settings in the section referring to privacy and cookies. More information about how affiliatewindow uses this data can be found here: http://www.affiliatewindow.com/uk/policies


TheBestPrices publishes adverts on websites of third parties and third parties publish adverts on TheBestPrices's website via the service provider affilinet GmbH, Sapporobogen 6-8, 80637 Munich (hereinafter "affilinet"). In order to measure their respective marketing success, these adverts use cookies that do not collect any data that would facilitate personal identification. These cookies are installed by the domain partners.webmaster-plan.com or banners.webmasterplan.com. They can be blocked in your browser settings in the section referring to privacy and cookies. More information about how affilinet uses this data can be found here: https://www.affili.net/uk/footeritem/privacy-policy

Social Plugins

Social Plugins (hereinafter referred to as "plugins") provided by the social networks Facebook and Google+ (hereinafter referred to as "networks") are integrated. The operators of these services are Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour Dublin 2, Ireland (hereinafter referred to as "Facebook") and Google. On the individual webpages, the plugins are displayed in the form of buttons (hereinafter referred to as "the buttons") with the corresponding network logo. For additional protection of your data the plugins only work after you move the mouse cursor over the button. The browser then establishes a direct connection to the server of the corresponding network and the plugin content is transferred directly via the network server and embeds it into the website. By embedding the plugins, networks are able to receive information about you having accessed the respective page of the website. If you are logged into the social network when using a plugin, then the network that made this button available will be able to assign the visit to this website to your social network account. If you interact with the plugins, by clicking a button or entering a comment for instance, then the corresponding information is transmitted via your browser directly to the respective network. If you are a member of one of these networks and do not wish this data to be processed by them, you must log out of the respective network before visiting the website with the plugins and delete all cookie that have been saved on your device. You may refer to the websites of the networks concerning questions as to the purpose and scope of data processing ( https://www.facebook.com/policy.php or https://www.google.com/intl/en/policies/privacy/partners/ ). Furthermore, those who have a user account with one of these networks can use the privacy settings available in the respective user account to protect privacy. Software from third parties can also be used to block plugins. The "Facebook Blocker", for example, may be downloaded and installed at the user's own risk under the following link: http://webgraph.com/resources/facebookblocker/.

Facebook Target Group Selection

TheBestPrices uses the pixel "Website Custom Audiences" from Facebook in order to advertise on the social network site. If you visit the websites, the pixel can make a direct connection between your browser and the Facebook server. If you are a Facebook user and do not delete cookies prior to logging in to Facebook then Facebook can assign your visit to the websites to your Facebook user account. TheBestPrices can only select which groups of Facebook users (according to age, interests, etc.) are shown the TheBestPrices advertising. No data, such as the users' email addresses, encrypted or otherwise, shall be sent to Facebook. Further information on this topic can be found in Facebook's data policy at: https://www.facebook.com/about/privacy. Please click here if you, as a Facebook user, do not wish this data to be collected via Custom Audiences: https://www.facebook.com/settings?tab=ads

Facebook Performance Measurement

Once the Facebook Conversion Pixel has been activated by your browser, Facebook is able to recognise whether a Facebook advertisement was successful, i.e. resulted in a purchase. The data passed onto TheBestPrices by Facebook as a result of this pixel is entirely statistical and contains no personal reference to any specific person. This enables TheBestPrices to evaluate the success of its Facebook advertisements for statistical and market research purposes. If you are logged into Facebook, TheBestPrices will refer you to Facebook's data policy: https://www.facebook.com/about/privacy. Please click here if you, as a Facebook user, do not consent to this use of the Conversion Pixel: https://www.facebook.com/settings?tab=ads

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